Luxury glasses from leading brands.
Experienced team of optometrists to fit the highest quality personal lenses.
Enjoy professional service, personal attention, current trends and advanced technology.

OUR COLLECTIONS
Top Products.
A variety of styles, colors and designs that will fill you with inspiration






Fasten your seatbelts, we're taking off.
Fly with us to Japan with our Japanese collection, which showcases the hottest trends in the world of optics in Japan. High levels of precision and meticulous attention to detail combined with advanced manufacturing craftsmanship create a contemporary, innovative and extraordinary collection,
Conveys exclusivity and luxury.

Come enjoy until the wee hours of the night.
With lenses that allow for a bright light experience,
Without the heavy darkness, even at events with low lighting and in enclosed spaces.
Get ready for an extraordinary and extremely enjoyable optical experience.

Light, free and precise designs,
Uplifting any look and taking the air of freedom and style to new heights. Whether you're sunbathing on the beach, enjoying a cocktail by the pool, or heading out to a fancy café, these glasses complement any look and add a unique touch to your style.

Gothic & Rock and Roll, Gold and Precious Stones
A unique collection by designer Richard Stark.
Some of the most luxurious glasses in the world, made in Japan from expensive raw materials
Handmade. The items in the collection are known as jewelry in their own right.
And they make a fashion statement.
Fasten your seatbelts, we're taking off.
Fly with us to Japan with our Japanese collection, which showcases the hottest trends in the world of optics in Japan. High levels of precision and meticulous attention to detail combined with advanced manufacturing craftsmanship create a contemporary, innovative and extraordinary collection,
Conveys exclusivity and luxury.
Come enjoy until the wee hours of the night.
With lenses that allow for a bright light experience,
Without the heavy darkness, even at events with low lighting and in enclosed spaces.
Get ready for an extraordinary and extremely enjoyable optical experience.
Light, free and precise designs,
Uplifting any look and taking the air of freedom and style to new heights. Whether you're sunbathing on the beach, enjoying a cocktail by the pool, or heading out to a fancy café, these glasses complement any look and add a unique touch to your style.
Gothic & Rock and Roll, Gold and Precious Stones
A unique collection by designer Richard Stark.
Some of the most luxurious glasses in the world, made in Japan from expensive raw materials
Handmade. The items in the collection are known as jewelry in their own right.
And they make a fashion statement.




THE VISION
We are committed to making the field of optics advanced and fashionable, and to allowing every eyewear wearer to express their unique style without compromising elegance. We strive to give glasses their rightful place as a fashion accessory, and to upgrade the field of optics through technological innovation and keeping up to date with the latest trends. With a specialization in styling and haute couture, we dictate the trends of optical fashion in Israel and bring you the most exciting collections from international exhibitions in Paris, Milan and Japan.

Custom designed lenses,
With an emphasis on high quality and adaptation to needs and lifestyle
Multifocal for different distances, office lenses for comfortable vision at work, single-focal for distance and reading, non-prescription, custom-made contact lenses, and more
Custom designed lenses,
With an emphasis on high quality and adaptation to needs and lifestyle
Multifocal for different distances, office lenses for comfortable vision at work, single-focal for distance and reading, non-prescription, custom-made contact lenses, and more

Recommendations
A store on par with London, New York and Berlin here in Dizengoff. An amazing variety of glasses, high quality brands (not just the well-known brands), personal service. Liana has a precise eye and we always leave satisfied :) Thank you very much ❤️

Yariv Goldstein
The amazing Yana provides personal service and professional care at the highest level, with the most beautiful and unique glasses.

Sivan Chalfon
Not only amazing service and personal attention! Most stylish, newest and most fashionable pairs of glasses are at Alison's boutique! You are number 1 ❤️❤️❤️❤️❤️🔥❤️🔥

Emma Alok
Wow, the most beautiful Glasses store in Tel Aviv, without a doubt, but most importantly, they have the most special and affordable models I've ever seen! In addition, the service experience I received from both the Allison sisters and their optometrist was professional and pleasant, not stressful, and they even treated me to a glass of champagne and then a cappuccino between measurements! I felt like I was in a luxury store abroad! I always wait for new models to pop in again to renew myself and be pampered!

Marina Rosen
The most special models there are, with amazing, amazing service!
Only Alison!

Ben Edri