Elison is a luxury eyewear boutique founded by sisters Yana and Landa over a decade ago. The family business specializes in optics and supplies hundreds of eyewear models from the world's leading brands. The boutique includes an optics department with an experienced team and advanced equipment where you can fit personalized lenses, which are manufactured with advanced technologies and the highest quality.

The perfect combination of high fashion and technology allows every eyeglass wearer to choose their favorite model and adapt it to their personal needs.

"Our vision is to make the world of glasses fashionable and full of style, to lead the field of optics in Israel and to be the first to bring all the innovations, technologies and trends all the way from Paris, Milan and Japan, so that every eyeglass wearer can express their unique style without compromising on quality" - Landa Elison

"Our Life's dedicated to fashion and optics industries. The pairs of glasses you'll find in the boutique don't just come to us. We choose them carefully, constantly updating ourselves with trends and visiting exhibitions around the world. The models are constantly renewed, and every month you can find new items here. It has often happened that the models we brought have appeared in other places, we lead trends and tendencies in the country" - Yana Elison

When you enter the boutique, you can't miss that everything is done with true love. The boutique speaks of luxury far beyond the pairs of glasses. You'll understand what it's all about if you just enter the beautiful store in Dizengoff.
Which provides a shopping experience not found in Israel.

"We have customers here who return again and again from all over the country because shopping with us is an experience. Customers receive personal, professional treatment, and full attention. Beyond matching the glasses to the face structure, we know how to identify the character and fit the exact glasses for each customer. We will not offer two different customers the same glasses. Everyone has their own style and we know how to create this fit. It is important to us that every customer who leaves here feels amazing and natural in the glasses they have chosen."